Strategic and Operational Business Planning

Strategic Planning

• Developing vision and mission statement
• Defining market participation and positioning strategies
• Conducting competitive analysis
• Linking strategic, operational and financial plans
• Evaluating plan objective’s ROI and strategic fit
• Identifying strategic milestones and deliverables
• Assessing risk and contingency needs

Operational Planning

• Developing operating plan objectives, priorities
and resource requirements
• Establishing management processes to enable plan execution
• Defining key performance indications (KPI) and benchmarking
• Implementing management reporting and forecasting processes
• Monitoring progress against goals for re-evaluating action plan